At exactly 8pm last night, Benefit released a massive load of brand new brow products into the world.
In total, there's 9 new grooming products, along with 3 new brow tools. THAT'S 11 BROW PRODUCTS ALL AVAILABLE TO BUY. Wowzaah.
Anyhu, we thought we'd give you a step-by-step run down of what's new, and what they do - so you know which to buy.
Ka-BROW is a cream-gel brow colour that comes complete with a brush (hidden in the lid). There's six shades available in the new range, so whether you're blonde, brunette or somethin' in between there will defo be a shade for you.
high brow & high brow glow, £17.50
Individually sold, these highlighting pencils lift and sculpt brows. High Brow is a creamy pink shade whereas High Brow Glow has more of a champagne shimmer finish
ready, set, BROW!, £18.50
An invisible brow gel; ready, set, brow seals brow hairs and locks in colour. It's 24hr proof and doesn't go all flaky and gross like others can.
Precisely, my brow pencil, £18.50
Perfect for filling in ultra-fine brow hairs, this pencil fills in the blanks with it's super skinny twist up formula. There's again, six shades - so you're covered whatever your shade and it comes complete with a blending spoolie brush.
3D BROWtones, £18.50
Alright so this is unlike anything else we've ever tried. It's basically a brow highlighter for the actual brow HAIRS. Designed to make your brows appear fuller and bushier, it adds subtle coloured highlights when brushed into your brow hairs.
goof proof brow pencil, £18.50
Hence the name, this was made with brow novices in mind. You can do it one the tube, with your eyes closed or upside down. It's a brow-filling and shaping pencil (available in the same six shades as the others) that has a unique slanted tip, that makes it super easy to apply.
BROWVO! conditioning primer, £21.50
Another one that's pretty unique is the BROWVO! conditioning primer. It works in two ways: 1) to condition your brow hairs and keep 'em healthy and thick and 2) it primes your brows (when worn under makeup) to enhance colour and extend wear.
brow zings, £24.50
brow zings is baaaack and there's two new things that we LOVE about it's re-release. a) it's available now in SIX shades (rather than the original two) and b) that annoying shitty small brush is GONE. Instead, they've replaced it with a extendable one instead. YAAAAS, finally.
gimme brow, £18.50
Gimme brow - the volumising fibre gel is back and now available in three shades. Just brush on for fuller looking brows that are long lasting and water-resistant.