First we had Kim Kardashian's secret methods, then that crazy clown phase kicked in, and now we're being told that we're either supposed to bake our own face or cook it. JEEEEEZ LET US LIVE, what's so wrong with having a moon face.
It's a fact though - contouring is going nowhere, and there's no escaping the fact that the beauty world is obsessed with the art of sculpting supermodel cheekbones that aren't technically there.
So here's the latest tip that you can try at home for mastering the art of the contour, and all you need to add into your makeup bag is a bit of sellotape.
Top beauty vlogger Huda Beauty has got makeup fanatics everywhere reaching for the sticky tape, after she showed off on Instagram exactly how she uses sellotape to help create the perfect sharp facial lines.
Huda uses the tape to section off each part of the face that you'd usually just stripe your bronzer across – like round the forehead, down the nose, up the cheekbones and across the jawline.
She then just peels off the tape and VOILA, super defined, clean contour lines waiting for you to blend and buff as hard or soft as ya like. Mwah.
Watch the master at work as she sticks stuff to her face and suddenly transforms into Kimmy K's perfectly contoured long lost twin.
Someone teach us how to makeup this successfully please.
Thoughts on this one then? Will you be giving the sellotape trick a go? Let us know with a tweet to @Sugarscape.
NOW READ THIS LOT TOO