Our go-to high-street fashion and beauty one stop shop H&M are planning on launching a 'conscious' beauty line and yes please we want it all now. Ta.
Nylon reports that the new Conscious range will consist of almost 30 new products, and will be made with certified organic ingredients, sustainably produced, and fragranced with essential oils. Basically: everything will be 100% guilt and nasties free - and won't break the bank either.
Sara Wallander, Concept Designer at H&M Beauty, commented, "We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production. With the conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers."
With everything from bath and body oils to face masks, hand creams and hair stuff - we can't wait to get our hands on this lot.
The H&M Conscious range will hit US stores later this week, and continue to roll out 'til March. UK peeps - we'll keep you updated, babes.
Thoughts? Let's discuss over @sugarscape. TAAAA.