We've been loving the silvery violet grey hair trend for a while, but now that Little Mix's Jade Thirlwall and Justin Bieber are rocking the look - our obsession has sky-rocketed and we really do need it in our lives now please.
So if you too, are wanting to go grey before your time, here's some top tips of how to get the look:
Jade's hairdresser Headmasters' Siobhan Jones, told GLAMOUR: "In order to go grey you have to pre-lighten the hair to a clean white blonde and then tone with a personalised grey mix tone.
"Anyone wishing to go this colour must be aware that lightening your hair to this tone can weaken it, so the best products must be used to keep the hair looking healthy. I used L'Oréal Professionnel Platinum plus pre lightener which is great as it contains beeswax which conditions the hair whilst lifting. Jade uses Kerastase Masquintense treatment at home and will be coming in for regular treatments in the salon. My favourite is Paul Mitchell keratriplex awapuhi wild ginger treatment which works on strengthening and hydrating."
Already got platinum hair? Try these at-home hair dyes to get the look without breaking the bank:
Pixie Lott Paint Wash Out Hair Colour Starlight, £5.99 Superdrug
Fudge URBAN Hair Art Violet Haze, £5.99 Superdrug **ALSO WORKS ON BRUNETTES**
Scott Cornwall Colour Restore Chrome Toner £11.99 Boots (Works best on already bleached white hair)