Alright so we're a sucker for any MAC collab, but their latest Future Forward campaign might just be our fave yet.
'Cos the campaign is basically an ongoing series which'll be focused on powerful women that are dynamically changing the music industry. And rn, the spotlight's on Tinashe, Halsey, Dej Loaf, and Lion Babe's Jillian Hervey.
YAAAAAS, MAC. YAS.
On March 17, Future Forward launches and the whole idea is to spotlight new talented artists who are making waves within the music industry.
"It feels like a great thing to be able to support artists who are breaking through but aren't necessarily at the top top, to push them forward," Senior Vice President and Group Creative Director James Gager says. "We've always done that sort of thing with fashion designers, and to me, it's most interesting to introduce these artists, as well as our M·A·C fans, to new people."
So what's in the collection then? Well, Tinashe has got a gorge 'Times Nine' eyeshadow palette - made up of deep purple and earthy green hues. Halsey's got a Gunmetal Matte lipstick, Dej Loaf a rosy-nude lipglass and Lion Babe a metallic gold liquidlast liner that we NEEEED:
Thoughts? Let's discuss over @sugarscape puh-lease.