If you're one of the millions of females who suffer from period pain each month, you'll know that it's often not taken as seriously as it could be. Would a teacher or boss accept 'I've got really bad cramps' as a reason for taking the day off work, for example?
However, one expert is now highlighting the shocking lack of research into cures for menstruation pain, saying that cramps can be 'as bad as having a heart attack'.
"Men don't get it and it hasn't been given the centrality it should have," John Guillebaud, professor of reproductive health at University College London, told Quartz.
"I do believe it's something that should be taken care of, like anything else in medicine."
Most of us who suffer from acute cramping accept that there's not a lot we can do other than take painkillers, clamp a hot water bottle to our sides, and pray for it to end.
Doctors will also sometimes prescribe a pill commonly known as Pontac, but that's really about it - those are your choices.
Do we think it'd be different if it were men experiencing this level of pain each month? Depressing as it is to say so - yes, probably.
What do you make of all this? Let us know with a tweet over @Sugarscape.