Emma Watson facing backlash for endorsing skin lightening product

The 2013 ads have resurfaced

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Emma Watson is facing a social media backlash this week, after a 2013 Lancome ad featuring her promoting a skin lightening product resurfaced.

Lancome's Blanc Expert Malanolyser is formulated to help restrict the production melanin - the pigment that gives your skin colour - and while some are arguing that it's designed to combat dark spots and acne scars rather than provide overall bleaching, others aren't convinced. 

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Journalist Naomi Mabita, who kickstarted the debate when she called out Lancome and Emma in a feature about 'Perfect Whiteness' for Gal Dem, criticises the actress for supporting an industry that is "designed to make us feel like our skin is a problem that we can pay for them to solve". 

Many appear to agree, with some questioning Emma's feminism: 

However, Lancome's site describes the product as 'helping to prevent dark spots in the skin, associated with age and exposure to the sun'. 

What do you think? Let us know with a tweet @Sugarscape. 

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