Following some unexpected backlash against Emma Watson across social media this week, an official rep for the actress has spoken out to clear up exactly what the deal is with her 2013 Lancome adverts.
Fans were pretty shocked to learn that Emma, a loud and proud feminist, had previously fronted a beauty campaign to promote skin lightening products, but now her team have explained that it wasn't something she necessarily signed up for in the first place.
In case you missed all the drama yesterday, Emma's Lancome advert from three years ago resurfaced online, featuring her promoting their Blanc Expert Malanolyser.
The product is formulated to help restrict the production of melanin – the pigment that gives your skin colour – and although it can be used to combat dark spots and acne scars, some critics reckoned that it was also encouraging skin bleaching for Asian women.
But reps for Emma have insisted that she had "limited control" of how her image was used in the campaign once she'd shot the footage, and added that she's now stopped getting involved with beauty advertising altogether.
"Many artists often have limited control of how their image is used once an endorsement contract is signed," they told The Independent.
"I cannot comment on my client's previous contractual arrangements with Lancome. However my client no longer participates in advertising beauty products, which do not always reflect the diverse beauty of all women," they added.
What do you think about the comments from Team Emma on all of this? Let us know with a tweet to @Sugarscape.
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