Favourite Snapchat filter? Um, the puppy filter - DUH - and you're not the only one who's obsessed (as you've probably noticed from everyone's stories). All the celebs are loving it too, with everyone from Niall Horan to Kendall Jenner, and Gigi Hadid to Ariana Grande donning floppy ears, a brown nose and a licky tongue.
But have you ever wondered exactly why the puppy filter makes you look quite so dayum fine? The age ol' question has finally been answered, as New York magazine have proved that it does way more than just add a few canine features to your face.
They've revealed that, as well as giving you the obvious ears, nose and tongue, the puppy filter also actually widens your eyes, thins your face, AND smooths your skin just like the other "pretty" filters.
WHUT, how have we never noticed this before? Apparently hardly anybody has, simply because the whole dawg thing is quite distracting, meaning that the other adjustments are nowhere near as noticeable as they would normally be.
Plus if you're not particularly a fan of your nose, it's got it completely covered for you - AND it doesn't do the dramatic skin bleaching like the flower crown which makes you look super edited.
So there you go, that explains why Kimmy K likes it so much.