Kylie Jenner's had every hair colour under the bloody sun, hasn't she? From the blonde barnet to those teal tresses, she's about two shades off completing the rainbow. And her latest hair hue? Literally the brightest of bright reds you've ever seen.
Kinda Rihanna circa Loud era vibes, which already feels like a bit of a throwback.
Yup - following her 19th birthday last week our Kylie thought she'd switch up her style and dye her hair the boldest shade yet; and this time it looks like the real deal rather than a tricksy wig.
Chucking the pic on Instagram with nothing but a simple red heart emoji caption, Kylie debuted her new 'do *and* allowed everyone to comment despite the fact she recently disabled that function.
Everyone's absolutely loving it, too. One fan replied: 'Love this Kylie' which is pretty irrelevant but sums up our thoughts entirely tbh.