Urban Decay criticised for ad that 'references self-harm'

​Oh dear.

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They might be queen of cult beauty products, but makeup brand Urban Decay are facing criticism online after an ad was published that seems to reference self-harm.

Things kicked off when the brand published ads for their new eyeliners, all swatched in a line on a model's arm, as is pretty usual for products of this kind.

But this issue was with the caption as these are from a range called 'Razor Sharp Eyeliners', which understandably raised concern due to the connotations of self-harm and the swatches being horizontally along a wrist.

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"Ready for some Razor Sharp swatches," Urban Decay captioned the pic.

While it seems like this may all be a pretty unfortunate coincidence, it's still pretty insensitive and it's no surprise that it sparked debate from fans on twitter. Some seemed upset while others raised the point that the mistake was probably unintentional.

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Having seen the concern online, UD were quick to reassure fans that this had not been intended.

"We swatch on the inner arm to show texture & shades," they said. "We didn't intend to reference self-harm as the product is named Razor Sharp Eyeliner."

Good on 'em for removing the post and speaking out so quickly.

Thoughts on all this? Tweet us to @Sugarscape please.

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