Nothing seems to attract drama quite like the world of YouTube, particularly when it comes to big names like Zoe Sugg and Alfie Deyes who've always got some seriously loyal viewers in their fandoms.
The minute someone reveals that they're not a Zalfie fan, things are gonna kick off, and yesterday it was YouTube poetry whizz Savannah Brown who found herself in the firing line over her controversial comments.
Sav took to Tumblr to express her views on Zoe and Alfie's books and the way they're marketed to fans, and it's fair to say that a fair few people had something to say about the matter. Gulp.
Asked on her blog whether she has "something against Zalfie", Savanah answered honestly to say that actually, yeah she does. Fair enough.
She went on to slam the couple as "money-grabbing", and although she acknowledged that they probably do care about their viewers, Savannah's definitely not gonna be joining their fan club any time soon.
She slammed the way that Zoe handled the whole ghostwriter scandal with her novel Girl Online, and accused Zalfie of "making millions off of the naivety" of their young fan by using the idea of 'transparency' and 'relatability' on YouTube to their own advantage.
Savannah's argument about the differences between celebrity books and YouTube books is a pretty interesting discussion to have. Should there be different expectations from a celeb using a ghostwriter for their book, than a YouTuber who's marketed as being your very honest and relatable friend?
But ANYWAY, hell hath no fury like a Zalfie scorned, and soon the whole of the internet was up in arms to declare themselves either Team Savanna, or Team Zoe and Alfie.
Here's what loads of your favourite YouTubers had to say when they got involved.
Zoella did what she does best and talked about candles (while being deep and meaningful).
Alfie ain't about that negative life.
Louise Sprinkle of Glitter was kinda just bored of the whole thing tbh.
Evan Edinger definitely didn't agree with what was going down.
Dodie Clark was keeping WELL out of the whole thing.
Emma Blackery was having none of it, tah.
Victoria InTheFrow may as well have stuck 'Shake It Off' on.
Gabbie Velvetgh0st unleashed all the sass with her verdict on the matter.
And Lucy Moon wrote a calm and balanced argument about her views to keep drama to a minimum.
And now the whole world's internet needs to be turned off for a good nine hours so that everyone can recover. JEEZ.
What did you make of all this YouTube discussion? Team Savannah or Team Zalfie? Let us know with a tweet to @Sugarscape.
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