You all know the story: in 2007 a sex tape starring Kim Kardashian and Ray J emerged online - earning Kim (who at that point was only really known for being pals with Paris Hilton) instant notoriety and kickstarting the Kardashians' rise to fame.
Now a new book is claiming that this was all an carefully engineered plan - and that actually, Kim and Momager Kris Jenner signed a deal to leak the sex tape themselves, in a bid to make Kim famous.
*cue dramatic music*
Ian Halperin, an investigative journalist and author of new book Kardashian Dynasty quotes a source from the 'adult film industry', who told him: "A mutual friend of Kim and Paris [Hilton] had advised her that if she wanted to achieve fame, a sex tape would be the way to go . . . Kim had discussed the idea of producing a tape with her family beforehand."
A former friend of Kim also went on record to say: "It was Kris who engineered the deal behind the scenes and was responsible for the tape seeing the light of day."
A rep for Vivid entertainment, who purchased the tape in 2007, say that it was NOT Kim or Kris who sold it to them - but someone outside of the Kardashian circle. However, they also revealed that both parties involved in a sex tape need to 'sign off' on it.
"So why not work for us, and we'll make sure that it will not only get out, but that it will be distributed the way you want," the rep allegedly said.
Could this back up reports that allege Kim was paid $5 million in settlement cash despite threatening to sue the company?
"It is clear that Vivid would not have announced plans to distribute Kim's tape without a clear indication from the family that they would give the go-ahead once they had come to terms on a price," summarises Halperin.
Meanwhile, a spokesperson for Kim says that: "All the assertions are false."
Kim denied that she was behind the sex tape's release on Oprah in 2012, admitting that she was actually mortified about "humiliating the family."
"You know, I think that's how I was definitely introduced to the world," she said. "It was a negative way, so I felt like I really had to work 10 times harder to get people to see the real me."
Hmmmmm. What do you make of all this?