Since the Celebrity Big Brother shenanigans ended and we all went back to our everyday lives, Sam Reece aka Stephanie Davis from Hollyoaks' ex boyfriend has been pretty much off the radar, hasn't he?
It's hardly surprising considering he was cheated on live on national television and Stephanie Davis is now broadcasting her romance with Jeremy McConnell left, right and bloody centre - but still, whatever happened to Sam, then?
Er, well if you must know, he's got a new girlfriend - and people reckon she looks EXACTLY like newly blonde Stephanie Davis - so that's a bit awks.
She goes by the name of Taylor Ward and she's the daughter of Real Housewives of Cheshire star Dawn Ward. Oooh errr.
According to The Mirror, Sam and Taylor made their debut as a couple at a VIP even in Manchester's Urban Cookhouse ealier this week, where fellow guests apparently mistook her for Stephanie.
An onlooker commented: "I thought it was Steph when they walked in. She's the spitting image of her. It's cute. Sam looked smitten, every time I looked over he was just staring at her, it's cute."
So, can you lot see the similarities or what? What do you reckon? Let's discuss over at the usual place, yo.