Maybe because the Kardashians don't have quite enough millions in the bank already, or maybe just because she couldn't turn down a lifetime supply of ice cream, Kendall Jenner is now the face of Magnum. Gurlfriend loooves a fancy choc ice.
As well as rocking up to a swanky Cannes event as an ambassador for the brand last night, Kenny J's also starring in a brand new advert for 'em, waving her double chocolate lollies in the air like she just don't care and generally doing lots of confusing, non-ice-cream-related things.
You'd think that a combo of talent from Kardashian fave photographers Mert and Marcus, as well as a shedload of Magnum ice creams and a whole lot of Kendall Jenner prancing around would be the recipe for the perfect advert, but it's err... interesting, to say the least.
It feels a bit like Kenny J has never held a choc ice before in her life as she looks WELL awkward, and the bits where she's saying all the standard, seductive ice cream advert stuff will make you cringe mega hard.
Apparently we're supposed to dare to take time for pleasure, dare to go for it, dare to be the centre of attention and dare to show our wild side - but tbh we'd rather just sit and scoff a white Magnum on a lilo. Is that alright, Ken?
Despite all that nonsense, it goes without saying that Kendall looks SO HOT that we don't know how the ice creams aren't melting in her hands. Check out her ad below to see for yourself:
Confusing. Although it did kinda work, because now Magnums are all we can think about.