Amy Childs is hardly the shy and retiring type, but stepping out in nothing but a body-sized, flesh-coloured stocking and a few strategically placed crystals is a bit much, even for her.
The former TOWIE star's new look - completed by a short blonde wig - was to promote her latest product, the Hair Vajazzle.
No, we’re not sure why you’d want your hair to look like a vagina either. Even if it is a particularly sparkly one.
We assume the outfit was an attempt to emulate the famous nude bodysuit Britney Spears wore in her 2004 video ‘Toxic’ – but it looks more like those wrinkly tights you see gathering around your granny’s ankles, or slightly loose sausage skin before it’s been cooked.
Sorry, that was a bit disgusting.
Speaking about the hair jewels, Amy said: “I put the body vajazzle on the map so now I have created my very own Hair Vajazzle range. They add glitter and sparkle to your hair so are amazing for parties – I love them!”
The product itself isn't an awful idea. We just don’t know why she had to be naked to tell us about it.
What do you think - will you be forking out for a Hair Vajazzle?