Justin Bieber's done it, Taylor Swift's done it, even Lady Gaga did it, creating the world's first ever black-to-transparent one (trust her). After the success of last year's fragrance 'Kiss' which sold out within three hours, JLS have now launched their second fragrance, 'Love'.
The boys took to One Mayfair in Central London last night to celebrate the launch, and looked rather dapper in the process - despite Mavin Humes telling us he'd been suffering from food poisoning early that day. What a soldier.
This new spritzer has hints of jasmine, white tea, pink orchid, and orange-blossom - which sounds like some kind of beautiful garden that we wouldn't mind smelling like, thanks.
The perfume comes in a hot pink bottle with all four lads on the external packaging, and is available from The Perfume Shop from Thursday 7th February.
Will you be getting your hands on this baby?