Because Fifth Harmony apparently aren't content with being proper global popstars, they achieved that ultimate girl band goal of becoming Candie's girls last year. And now - while they're hard at work on their second album - they've been shooting for the brand's snazzy spring campaign.
This time round it's all about being a #CandiesBoss; and Camila, Lauren, Normani, Ally and Dinah Jane mean business bitchesss. Also the clothes look sick which is sort of the point of the whole thing. Job done.
Chatting about their latest campaign, Camila said: "The concept is the campaign is basically just about being a boss. Being confident with who you are and being brave enough to share that with the world," with Dinah Jane adding: "When I dress up I honestly just feel so much better."
Oh SAME, babes. It's a shame we spend approximately 99.4 per cent of our free time in our pajamas, but what can you do?
Check out this fancy behind-the-scenes vid from the girls' shoot below, if you fancy.
What d'ya make of that, then? Give us a tweet over @sugarscape or drop a comment in the box below, please and a-thaaaank you.
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