Brooklyn Beckham made a pretty huge announcement last week - revealing on Instagram (where else?) that he would be photographing the latest Burberry fragrance campaign, with live updates posted via his insta account along with the hashtag #THISISBRIT.
Not bad for a 16-year-old, eh? Gahd Burberry, you so down with the kids. You so millennial.
However, not everyone is thrilled about Brooklyn's new job - with a load of actual photographers speaking out to criticise the decision, claiming it devalues the skills and training of professionals.
They reckon the fact that Brooklyn's snapped a few artsy black and white shots for his own instagram page doesn't entitle him to a prime job in the field they've all worked hard to break into, basically.
Fashion photographer Chris Floyd - who has worked with the likes of Paul McCartney and Stephen Fry - told The Guardian: "David and Victoria Beckham represent sheer willpower and graft.
"Especially her, she's climbed that mountain all by herself. They represent hard work and then their 16-year-old year son comes along and it's sheer nepotism. He hasn't done it from hard work, which is counter-intuitive to what his parents represent."
Photographer Jon Corrigan, meanwhile, who shoots for Esquire and Grazia among others, thinks that Brooklyn x Burberry makes a mockery of the real skill involved in photography.
"He's obviously not going to be doing the lighting, he'll have no clue of the programmes, the cameras or Photoshop," he said.
"It infuriates me because I learned my trade and other photographers learn their trade but he's not learning his trade. I can understand why they're doing it, getting the younger generation interested in Burberry. It definitely annoys me. Names sell, don't they?"
'Started from the bottom now we heeeeeere?' Not if you're Brooklyn Beckham, it would seem.
However, Christopher Bailey, Burberry chief creative and chief executive officer, has defended the decision to commission Brooklyn, saying: "Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work.
"His style and attitude were exactly what we wanted to capture the spirit of this new fragrance campaign."
WELL. What do you make of all this? Think Brooklyn deserves the job, or that he should have to start at the bottom like the rest of us?