Another day goes by and it's another day that a high-street retailer has caused offence with a slogan t-shirt.
After the whole Forever 21 rapey t-shirt situation earlier in the week, this time it's a 'gluten-free' tee from Zara that's causing all the controversy, after some consumers slammed it for trivialising a genuine health problem.
Although gluten-free diets have weirdly become a bit of a 'trend' at the moment, for people suffering with coeliac disease it's a daily sacrifice and not a choice that they get to make.
Members of the coeliac community started a petition on change.org to get Zara to remove the slogan tee from their stores, which has been signed by over 53,000 people.
"The truth is that I just wanted Zara to reflect on the message, I was trying to explain that perhaps it wasn't the best way to make people aware of the illness," Marta Casadesius (who started the petition) explained to The Local.
Zara have since removed the t-shirt from it's stores and issued an apology for any offence caused.
"The T-shirt mentioned in this petition was pulled from our online store a few weeks ago now and we are currently confirming that it is not for sale in our stores either", a statement from the brand reads.
"We sincerely regret that this case might be interpreted as a trivialization of coeliac disease, the absolute opposite of our intentions."
Yeeeeesk, you guys.
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