While Kylie Jenner's lip kits are still ruling the beauty world, it's her latest Puma campaign that's caught the attention of Keeping Up With The Kardashians fans today as King Kyl continues to tease the collaboration on Instagram.
So after unveiling the first campaign shots earlier this month and simultaneously forcing us to empty our savings account (read: all £11.29 of it) in anticipation, she's been at it again in a floral Puma co ord.
Along with the caption: "Flex your fierce side available April 1st #ForeverFierce #Puma", Kylie shared one of the phoots which shows her putting on a zip up jacket over a sports bra and matching shorts, as well as a pair of PUMA trainers and high calf socks.
Tbf, she is looking pretty damn fierce.
Kylie's collab with PUMA comes after Kanye West went on a full blown Twitter rant (no change there, then) a couple of days before the campaign was revealed, branding Puma as Yeezy's absolute arch nemesis and claming she'd never do anything for them.
He wrote: "1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!! Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!"
But seeing as the campaign's so bloody great, we can hardly imagine Kanye running upstairs and hiding under a duvet without any supper when he found out. Oh wait no, we can.
How about you? What do you make of Kylie's campaign? Discuss with us @Sugarscape, yo.
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