Emma Watson has been wandering the streets of Paris for days now, looking all gorge and glam while shooting scenes for her new Lancôme ad campaign.

After confirming the rumours that she was to front the French beauty band with series of Twitter riddles - "It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me!" - Emma seems to certainly living up to the hype!

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The epitome of androgynous chic, Emma's been rocking a black bowler hat and pale pink blazer on her first Lancôme shoot - but we're still to find out if she's promoting make-up or perfume!

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We're loving the way Emma's Lancôme outfit blurs the male/female trend boundaries by teaming pretty lace shorts and shades of nude and pink, with a crisp white shirt and black tie. Soft yet edgy!

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We're loving Emma's slick of berry pink lippy here and deep purple nails - could Lancôme be launching a new make-up collection with Emma?

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Pouting in bright fuchsia pink, Emma is seriously making us think she's the new face of a Lancôme lippy!

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Ooh but this pic makes us wonder if it's actually a fragrance ad? The cool edgy setting, the different outfits that have a shared 'pretty with a punch' feel. It could all be part of the new perfume's 'vibe' couldn't it?

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A serious looking Emma gives famous photographer Mario Testino the thumbs up - we love how professional she is!

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Aah she does like a laugh too though! We wish we could 'postpone' our studies to do jobs like this. How awesome would that be?!

What do you think of Emma Watson's Lancôme shoot? What do you think her campaign will be for? Make-up? Perfume? Something else? Comments please!