Hailee Steinfeld's Miu Miu ad banned for being 'inappropriate'

A picture of Hailee Steinfeld crying and sat alone on a train track during a Miu Miu campaign has caused some outrage after it was deemed ‘irresponsible’.

Apparently after receiving a complaint, The Advertising Standards Authority blasted the ad because it depicts a child in an unsafe location.

In its ruling, the ASA said, "Because the ad showed Hailee Steinfeld in a potentially hazardous situation sitting on a railway track, we concluded the ad was irresponsible and in breach of the Code in showing a child in a hazardous or dangerous situation.”

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But Miu Miu has defended the shot saying it was "part of a serious, high-fashion campaign" and "based on the set of an imaginary film".


What do you think about the ASA’s ruling? Are they overreacting this time? Or do you agree that the ad is irresponsible?

Comment and have your say!

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