Rihanna sacked by Nivea for her crazy bad behaviour

Rihanna has reportedly been sacked as the face of Nivea because of her bad behaviour.

RiRi starred topless in a series of ads for the skincare company’s 100 Years Skincare for Life campaign.

But now, according to The Sun, the new head of Nivea’s parent company, Beiersdorf has done a complete U-turn and decided she’s not appropriate for the family orientated brand.


Stefan Heidenreich said: "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.

Advertisement - Continue Reading Below

"Nivea is a company which stands for trust, family and reliability.”

Well, maybe don’t get her to pose topless then?!


At the time of the 100 Years Skincare for Life campaign, a representative for Nivea, Markus Pinger, said: "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."

But supposedly it’s Rihanna’s recent bad behaviour that’s made them rethink the ads.

We can’t possibly know what they mean…


What do you think? Comments please!

FASHION FAIL? Rihanna's tiger shorts in London

Rihanna's grey tracksuit as she left London hotel

Rihanna's dressed down jeans and trainers in New York

Read Next: