Cher Lloyd officially launched her perfume today and we were there to have a good sniff and a chinwag with the lady herself.
Clasping the pink diamond shaped bottle, Cher looked stunning in a white dress with bright pink matching nails and lipstick.
But what does the stuff actually smell like...?
Well, it’s sweet but not sickly. It’s definitely very girly, but it smells mostly of vanilla with a nice hint of fruitiness.
It'll set you back £15 for 30ml and £20 for 50ml.
Once we were satisfied that we’d smelled enough sniffs, we sat down for a chat with Cher herself…
We have to ask you about Virgin Media V Festival, [when some nasty member of the public threw a bottle of wee at Cher on stage], how do you get past something like that?
Just to step back for a minute and realise that there’s so many good things going on in my career at the moment, we’ve got everything in the US, we’ve got this fragrance in the UK. I mean, there shouldn’t be anything that’s going to get me down. At the time I was upset about it, but the amount of support that artists have shown me and it’s made me realise that it wasn’t personal, it was actually something that happens to all the artists. I heard it happened to Beyonce. Now if that can happen to Beyonce, I don’t know why it was a big deal about me.
Sales of the perfume have already exceeded expectations, is It good to know that your fans are behind you?
Definitely, I mean it’s great to see the amount of people that are interested in the perfume and I hope also, fingers crossed, people are buying it that don’t necessarily like me. They’re buying it because it looks cool, and I feel great about that.
You said you wanted your perfume to empower girls, so what's the message?
The message of this fragrance is basically, no matter what you look like, no matter what you’re doing, put this perfume on and feel great about yourself. I beat myself up every day about the way that I look. I’m done with doing that, I haven’t got time to mess around with stuff like that. You need to embrace yourself.
Click next to find out what Cher has to say about cracking America and what she thinks of One Direction >>>
You’ve been spending a lot of time in America recently, what has the reaction been like over there?
It’s one of those moments where you stand back and you think, it’s been two years and this is kicking off for me. I just feel so grateful that America have kind of bought in to me. They didn’t know anything about me, that’s the good thing, they don’t have any perception of me already. I’m a new artist, I work very hard at what I do and they’re taking me from face value and I respect that.
One Direction have been pretty busy in the States too, have you guys met up across the pond?
I haven’t seen them in a long time but when I go out there all my fans are always raving about them, it’s great. We’re on the same label in the UK and I think the UK artists should stick together. There’s been a few incidents where sometimes you don’t feel as if you’ve got a connection with a certain someone and then they go to America and they say something nasty about you. You think you’re from the UK, why have you done that? The one thing I can say about One Direction is I feel like they’re going to have a very long and successful career.
We hope so. Do you have a favourite member at all?
No, I don’t have a favourite member, I look at them as brothers and it’s so good to see them progressing in such a quick amount of time.
You’ve launched a perfume now, what’s next?
I’d like to go further and experiment with lipsticks, I have a love for lipsticks, maybe that’ll be the next thing I bring out.
Are you looking forward to the fragrance release?