Lydia Bright may be best known for screeching 'Shuuutuuuup' and dealing with various drama on ITV2 show The Only Way is Essex, but that could all be about to change - as she unveils her debut womenswear collection under her very own label.
The ten-piece capsule collection will launch online at Lipstickboutique.co.uk, as well as being available at retailers including New Look - and we have to say, it's pretty impressive.
There's no sign of white mini-skirts and enhanced-cleavage-baring tops here - instead, Lydia's gone for muted tones, classic cuts, and vintage-inspired detailing. It's all rather luxurious, actually.
We caught up with Lydia a few weeks ago, when she took us through a few of her favourite pieces, explainined the inspiration behind the collection - and gave us a sneak peek of what we can expect from her spring/summer line.
Watch the video below to see for yourselves - and don't worry, she doesn't say 'shuuuup' once.