Selena Gomez becomes new Style Icon and Designer for Adidas NEO

Yesterday morning (or maybe this morning, we can’t work out the time difference) Los Angeles woke to a “hijinks” that consisted of bright green paint, posters and streamers spread across the city to celebrate Selena Gomez becoming the Style Icon and guest designer for Adidas NEO.


Sel is set to work with the teen clothes brand for the next three years and, releasing two ranges a year for which she will front the all the campaigns.

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La Gomez said: “It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."

She continued: “I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey.”

selena neo

The first collection we’ll see from Selena will be her Autumn / Winter 2013… we wonder if ex(?) boyfriend Justin Bieber who is also a NEO style icon will be modeling any high tops and crop tops…?

Check this video of Selena hijinxing LA:

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