Rihanna for River Island Behind the Scenes Video: WATCH

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Whilst you’re probably wearing as many layers as physically possible at the moment, Rihanna is getting ready to take over your wardrobe with the launch of her own fashion line at River Island coming very, very soon.

river island rihanna

Today she’s launched an exclusive behind the scenes video to tantilise and tease all you fashionistas, chatting about her inspiration for the gear she’s designed, and the process involved in making it become a reality.

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In the vid, Rihanna reveals that she’s been wanting to design her own fashion label for as long as she can remember, so we’re expecting big things seeing as she’s obviously had a bit of time to think about it all.



So far, we haven’t had all that many clues about what to expect from the collection. We’ve had some sneaky snaps of denim, bomber jackets, and geometric prints, but the video also reveals that we’ll be seeing maxi shapes and bold patterns.

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AGH, our life will actually improve when we own these things.

The bloke in the video is Adam Selman, the official designer of the collection, and we chatted to him about Rihanna’s tour wardrobe back when we were stuck on the 777 plane of hellish eternity. What a lovely chap.

You can catch the full behind the scenes video here:


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