One Direction might be all set to jet off to Mexico on the next leg of the Take Me Home tour, but they left London with a bang this evening, turning up at a top secret location to unveil their shiny new women's fragrance, Our Moment.

New one direction perfume Our Moment - Exclusive pics

Having managed to get ourselves into the extremely swanky event, we got a bit of a sniff before the lads came out to officially reveal what they've been off beavering away on over the last few months. Looking exceptionally fit, they had a bit of a slow dance with each other (seriously, it was all very Titanic) before they came out to whip the shiny cloth off a big box, revealing the bottle for the perfume, which itself has a bit of a regal theme with a pink netting crown on the top.

We've often wondered how you'd go about bottling the scent of One Direction and apparently the lads have gone girly with a floral, fruity scent that Niall says "smells sexy" for their debut fragrance. Chatting about the idea behind it at the launch, the lads said that it was actually an fan petition on Twitter that inspired them to make the move into the world of perfume and they seemed pretty excited to unleash it on you lot.

New one direction perfume Our Moment - Exclusive pics

"It's been a long process and we're really proud," Harry said, speaking about how they'd managed to decide on a final scent.

Naturally Captain Sensible had a few things to say about the top secret recipe and Liam said: "We love the idea behind a fragrance as you mix individual scents to creat something so much better!"

"I've tested it on my family and they love it - and we can't wait to show it to our fans across the world," Niall added.

Set to hit shops on September 9th, you will be able to get hold of it exclusively from Harrods on August 25th and prices for the smallest size of a 30ml spray will start at £21.

Having had a good sniff ourselves, we are naturally already swooning all over the place and according to the official info the scent smells of pink grapefruit, wild berries and redcurrants with mid notes of jasmine petals and fresh freesia.

Fancy or what? But what do you think - excited to spray One Direction all over yourself?

We know we are. Comments please!

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One Direction tease their brand new fragrance - PICS