One Direction's Our Moment beating Taylor Swift, Lady Gaga, Britney Spears and basically EVERYONE in the fragrance war

So it's OFFISH. According to sales figures, more people would rather smell like the inside of Niall Horan’s armpit, Zayn Malik’s earring, Liam Payne’s freshly washed boxers, the essence of Louis Tomlinson’s sass, and Harry Styles’ hair than any other celebs going. HURRAH. (These may or may not be the actual notes of Our Moment).

Yup, One Direction’s perfume is officially leading the battle for the best selling famous folk fragrance of Christmas 2013. We’re not ashamed to admit that a good two thirds of the sales are probably from us buying it for every single person we know to try and make the world smell a better place.

Advertisement - Continue Reading Below
Our Moment

If you want to get all scientific, 1D and Our Moment has actually sold at least FIVE TIMES as much as any other celeb fragrance going, with one bottle being bagged by customers every MINUTE.

That’s a whole lot of delicious smelling peeps, isn’t it? Not bad for five lads who probably think girls smell like candy floss and hairspray.

Coming a not-so-close second to One Direction is Lady Gaga, with her black-coloured perfume, Fame, with Britney Spears’ Fantasy taking third, followed by Nicki Minaj with Pink Friday. Maybe they all should have gone for a Martine McCutcheon inspired name, ey?

Most Popular
Our Moment Zayn

Things aren’t smelling quite so sweet for Justin Bieber though, whose wiffy wonder The Key has only landed in a pretty rubbish fifth place, and Taylor Swift’s Wonderstruck got a pretty stinky 6th, despite being the biggest seller last year.

Don’t know about you, but we don’t exactly find it surprising that people are trying their very best to attract Niall’s nostrils to their neck. We’ll try anything to achieve the dream.

Niall Our Moment

Are you a big fan of spritzing Our Moment over yourself, or are you hoping to bag it for Crimbo? Is it your fave celeb fragrance? Let us know in the comments below.

One Direction: 'If it wasn't for Louis Tomlinson, we'd be the most boring band in the world'

One Direction star in new Saturday Night Live promo with Paul Rudd - WATCH

What do you think?

One Direction's fashion stylist chats all things favourite outfits, 'Drag Me Down' and baker boy hats
Fashion
Share
One Direction's fashion stylist chats her fave outfits, 'Drag Me Down' and baker boy hats
​We chatted to Ellie Stidolph and she was a BABE
Fashion
Share
Ariel Winter has just posted an Instagram of her bum being made up
The actress always keeps it real.
Fashion
Share
Fifth Harmony's 10 best fashion moments
​Warning, this will make you hate your own wardrobe.
GIF
Fashion
Share
Urban Outfitters turn away gender fluid customer from dressing room
​Not cool, guys
Fashion
Share
8 autumn jackets you need in your life
Because one minute you're cold and the next minute you're hot. ​
Fashion
Share
VOTE: pick your favourite Tanya Burr look from London Fashion Week
​Because we just can't decide...
Justin Bieber launches a merch collection in Claire's and it's actually so nice
Fashion
Share
Justin Bieber launches Claire's merch collection and it's actually so nice
​We want it all
Fashion
Share
Missguided are opening their first UK store in London
​If anyone finds our chill please can they return it to us.
Zayn Malik and Gigi Hadid take couple power dressing to a new level at LFW
Fashion
Share
Zayn Malik and Gigi Hadid take couple power dressing to a new level at LFW
​They slaaayyyyy
A definitive ranking of every time Zayn Malik and Gigi Hadid have been at NYFW
Fashion
Share
A definitive ranking of every time Zayn Malik and Gigi Hadid have been at NYFW
​Cast your votes, yo