Just when you thought your social media game couldn't get any stronger, what with Instagram changing the way it counts up likes and Twitter introducing an actual GIF keyboard, Snapchat goes one better with CUSTOM MADE FILTERS.
Whilst you might still be getting to grips with throwing up rainbow sick or looking like a cat, things are about to change forever for Snapchat users - after the big honchos revealed you can now design your own filters for specific events. Oooh.
Snapchat unveiled the function - called On-Demand - in a fancy new advert, which shows how you go online, create the filter you want exactly how you'd like it, wait 24 hours and TAAAD-AAAHHH, it's on your Snapchat.
What's more, you get to choose how big the area the filter works for is, how long it lasts for and potentially how many people can use it - upping your Insta-game higher than the Niall Horan's quiff after Lou Teasdale's worked her magic.
The only downside? You have to pay $5+ for On-Demand filters, they're currently only available in the USA, UK and Canada, and you have to be preeetty nifty with Photoshop to make them look fairly neat.
Still, pretty amazing, right?
What do you reckon? Whether it's a birthday, wedding or you just fancy a cool filter, would you give it a go?
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