After disappearing off the face of the internet just five days ago, everyone's favourite YouTuber (naht) Sam Pepper has made a return to YouTube with an honest apology video. Surprise surprise.
Following years of producing controversial, often stupid and usually ridiculous content on the internet, Sam's latest video entitled 'I'm sorry' sees him insisting that all of his pranks were fake, and that he's turning over a new leaf with his channel.
In a 20 minute long video with no jump cuts, no script and no fancy editing, Sam has opened up about his decision to make all of his previous uploads private, insisting that none of them reflect who he truly is as a person.
He explains that his infamous pranks grew more and more shocking in an effort to try and keep up, as YouTube became a more competitive platform for pranksters.
"All these other prank channels started coming out and they'd be doing more and more and more crazy stuff. So I worked out I could do these pranks the other channels are doing - and I could just fake them," he says.
"What I wasn't thinking this whole time was that if I have to fake a video that means that it's too crazy for me to actually do for real."
Sam also addresses the period of time when he became possibly the most hated YouTuber on the internet, as viewers came forward to accuse him of numerous sexual assaults leaving him completely clueless about how to address it.
"I didn't know how to handle all that hate", he says. "My first instinct… why don't I try and twist this into something else?"
That's what lead to the now infamous 'Killing Best Friend Prank', which was the final straw for a lot of Sam's viewers.
"I'm really asking you guys please give me a second chance and I can make content that represents me as a person, that inspires," Sam pleads. "That's why I've deleted every video on this channel and I'm only going to put up the ones that represent me."
It's a tricky one and judging by the likes versus dislikes rating underneath the video, not many people are buying Sam's apology, but what do you think?
Let us know what you think about all of this with a tweet to @Sugarscape.
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