Right so basically digital entertainment company Defy Media have done this survey to find out what millennials aka Generation Z aka teenagers consider their first port of call when it comes to consuming media and - surprise surprise - they reckon digital video's their 'daily lifeline.'
Yup - the company's fourth annual 'Youth Media Diet' report shows that 65% of 13-to-24-year-olds watch content online throughout the entire day; with 57% considering it a mood lifter, 61% claiming it relieves stress and 60% saying they keep up to date with what's trending.
Oh, and guess what proved more popular than Netflix and actual TV? Yuhuh, honey - YouTube.
Around 85% of those surveyed said YouTube was their number 1 platform for video content, with Netflix in second place with 66% and the good old TV third with 62%. Facebook just missed out on the top 3 with 53%.
Social video's definitely on the rise, too. According to the report 'time spent watching video on social and free online sources combined equaled 12.1 hours weekly.'
So there you go.
What d'ya make of that, then? Shocked or totally saw it coming? Give us a tweet over @sugarscape and all that malarky, please and cheers.
NOW READ THESE PLEASE: