Snapchat overtakes Instagram as most important social media network for teens

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BIG NEWS EVERYONE: Snapchat has just surpassed Instagram as the "most important social network" among teens, toppling Instagram right off the top spot.

The new information comes from a report by Piper Jaffray which surveyed 6500 US teens on their social media habits. 

28% of the 14 to 19 year-olds surveyed named Snapchat as the most important service, closely followed by 27% who chose Instagram.

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It might not sound like a big difference but Snapchat has surged in popularity this Spring, and when you compare it to last Autumn's figures (33% voting for Instagram, and 19% for Snapchat) it's clear that Snapchat is a growing platform.

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Gene Munster, an analyst behind the study, said of the results: "In the mind of teens and their social lives, there is a clear division of Snapchat and Instagram, Facebook and Twitter, and everyone else in social."

So it's official then. Would you lot agree Snapchat is more relevant than Insta?

Let us know with a tweet @sugarscape or drop us a comment in the box below.

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