There's a reason Snapchat recently overtook Instagram as the most important social media platform for teens. 1. We can do it on the sly in school/college/work without getting in shit, 2. a few of the filters are well flattering and 3. we're too busy
YouTubing Zayn Malik cute and funny moments to actually engage in anything else.
You've gotta admit, though; it *is* tricky business. Keeping up your Snapchat story retention rate and giving your audience what they want's hard work. Was that snap too short? Have I overdone it with the dog? Why did bae stop watching straight after the bed selfie?
So, with this in mind, we've compiled a little list of Snapchat dos and don'ts that'll guarantee you slay the story game every time. Thank us later, babes.
DO remember that narrative is key.
It's called a Snapchat story for a reason, people. You can't just show us your mate trying to shove as many custard creams in her mouth as she can with no conclusive outcome. That's like giving us The Philosopher's Stone but no Deathly Hallows.
Terrible practice. Snap out of it.
DON'T snap too many times on a single night out.
We know you're having fun, we know the club's 'lit' and we know we're sat at home alone and friendless. We got that from the first five.
DON'T be THAT edgy snapper.
White text on a black background? This is an iPhone, pal, not a bloody Kindle.
DO remember you're not Kylie Jenner.
Lip syncing in the back of an Uber's *her* thing. Find you're own niche, yeah? DO YOU.
Or, if you insist on unleashing your inner Kylie...
DON'T include any trace of 'Hotline Bling.'
It's not 2015. K cool glad we're clear on that one.
DON'T overdo the dog.
We totally get that the nose and ears combo somehow makes you all flaw-free and fleeky, we just don't wanna see it every bloody time. If there's one place ugly and unflattering's allowed, it's Snapchat.
Note: Giving your own dog the dog filter's also been done. HAHAHA IT'S A DOG AS A DOG.
DO bear in mind that filter continuity's crucial.
Switching from black and white to the blue hue then back to black in the space of three snaps does nothing for your brand and kills the vibe. CONSIDER THE VIEWER, FOR CRYING OUT LOUD.
DON'T snap your avocado on sour dough.
Smoked salmon, avo, poached eggs; whatever the combo we've already seen about fifteen friends having 'brunch with the girls' by midday every Sunday. We'd rather a full English, if you're gonna go down that route.
DON'T show us your selfies for too long.
The rule is maximum 4 seconds for an image, 6 seconds for an image with text. Otherwise you're boring us bye. Oh, and while we're at it...
DON'T take landscape photos.
WE HAVE OUR SCREEN ORIENTATION LOCKED DON'T F*** US UP WITH YOUR SHITTY CITYSCAPE.
DO use location filters.
1. We have a geeky obsession with fonts and 2. It makes us feel like we have adventurous friends in exotic places. Even if you're only in Doncaster for the day.
DO keep face swapping to a minimum.
Just kinda over it already tbh *shrugs*.
What d'ya make of that, then? Reckon this'll help you up your Snapchat story game? Tweet us over @sugarscape, please and ta very much.