Whilst waking up in the beaut Love Island villa might seem like bliss most of the time, it won't be for Zara Holland after she finds out she's been officially stripped of her Miss Great Britain title. Gulp.
After it was rumoured that she'd have to whip off her sash and tiara earlier this week following some proper steamy sex scenes in the hideaway, the big cheeses over at Miss GB have confirmed she no longer holds the crown.
In a statement they released during last night's episode on Twitter, they wrote: "Following recent actions within the ITV2 show 'Love Island' it is with deep regret that we, the Miss Great Britain Organisation, have to announce that Zara Holland has formally been de-crowned as Miss Great Britain 2015/16.
"The feedback we have recieved from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward. We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title."
At this point we'd like to point of the act of having sex is NOTHING to be ashamed of because NEWSFLASH: people have sex. But the people at Miss GB says it's because she did it on TV, not the act of it in general. Whether it makes a difference is up for debate, but Caroline Flack wasn't particularly on board, taking to Twitter to write:
"Feel even more sorry for Zara now she's been de-crowned. She's a very sweet girl . What even is 'miss GB' ? Are we living in the dark ages ?"
Is it a worthy offence to equal a de-throning or what? Discuss with us @Sugarscape or in the comment box below, if y'all like.