Instagram only went and dropped an absolute bombshell on social media, announcing that they've launched a brand new Instagram Stories feature. Basically, users can upload visual diaries that then disappear after 24 hours.
Naturally the internet had a whole lot of stuff to say about this snazzy new feature. Many compared the new update to Snapchat, because, you know, the Stories thing is pretty synonymous with their brand.
All in all, there was a fairly mixed review of the Instagram Stories feature online, with some loving it on instinct, and others feeling dubious about whether it'd actually take off. Here are a bunch of the best responses.
This person alluded to Taylor Swift/Kimye gate.
Loads of people were thinking about potential filters.
There were a load of lukewarm responses.
Some people got more than a little sassy.
With others making this Melania/Michelle metaphor.
Loads of users were after more pressing updates.
With some declaring their allegiance to Team Snapchat.
But others were already abandoning Snapchat for Instagram.
All in all, the internet was having serious trouble coping.
Your thoughts on this? Let us know with a tweet @sugarscape or drop us a comment in the box below.