Beyoncé has just Beyoncé-d her brand new single 'Formation', dropping the audio and vid online without any warning to the world whatsoever.
Although you usually need a salary of about £400,000 to even consider subscribing to the service, the fact that she uploaded a video means that the song can reach everyone's earholes equally.
Oh, and guess who features? BLUE IVY.
Proving that she's WAY ahead of the business game, Bey immediately updated her online store with merch that ties in with the song's lyrics - including an actual handbag with the words "I got hot sauce in my bag" written on it.
Watch the music video right here:
Reckon she'll be performing this at Sunday's Super Bowl Halftime show? Let us know with a tweet @sugarscape or drop us a comment in the box below.