Approximately 72 hours after arriving on this planet, Louis Tomlinson and Briana Jungwirth's baby has single handedly sent the One Direction fandom into chaos with SO many rumours that we don't even know where to start.
Told you he'd be following in his father's sassy footsteps.
It's the mystery name of the baby which everyone is obsessed with right now though, and to go alongside Sydney Rain and Conchobar, you can now add Simon to the list of strong possibilities. Yep, plain old Simon.
Bookies William Hill are backing Simon as the number one possibility for Louis and Briana's son to be named, with odds now 8/1 from 12/1 (whatever that means) and insiders claiming that Louis' close relationship with Simon Cowell could have inspired him to pay tribute.
"Simon and Louis remain close as demonstrated by his involvement in the X Factor last year," William Hill spokesman Rupert Adams said. "Our customers think that it is simple, Louis is going with Simon."
If you want the inside scoop, odds are also 16/1 that Louis chooses any of One Direction's names for the bebeh, but a mahoosive 50/1 that he opts for Zayn, and Lucas and Leo coming out as the most likely choices.
It's also 250/1 that Louis' son will play for Doncaster Rovers, and 50/1 that he'll have a number one single, so the future is BRIGHT for baby Conchobar Sydney Rain Zayn Cowell.
Any more predictions for what we're gonna call this baby, guys? Let us know with a tweet to @Sugarscape.
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