Remember Frankie Cocozza off of X Factor? How could you NOT remember him, with all that giant messy hair, the girls' names tattooed across his arse, and the general bad boy look that will have either made you weak at the knees, or wish he'd have slightly more regular showers.
But fast forward five years from his golden years and Franks is looking VERY different these days, as everyone seems to have randomly discovered this week thanks to some new pics posted on Twitter.
Ready to meet the new and slightly more bouffanted Frankie Cocozza?
Yep, that's ACTUALLY HIM.
Sharing a pic on Twitter of himself wearing a very un-Frankie Cocozza-esque pink shirt and blue jeans combo, Frankie unveiled his brand new look to the world earlier this week, which also features a sprinkling of fluffy beard and some GIANT long hair.
Seriously, have you ever seen such majestic locks? Here he is showing it off some more in what appears to be either the chilled section of a supermarket, or a deli sandwich counter.
Still kinda looks like he needs a good scrub, but in a really fit kinda way.
Has this completely blown your mind? Let us know what you think about all of this with a tweet to @Sugarscape, and don't forget to add us on Facebook, pals. Oooh, and have a watch of the vid below if you fancy.