The ver’ hilarious Nick Grimshaw will take over the breakfast show on Radio 1 later this month, and to let everyone know that his dulcet tones will be coming to a morning near you there’s a lovely little advert.

Featuring Harry Styles.

With a quiff.

Harry Styles

Say whuuuut?

A quiff.

The ad sees Hazza go and wake his man crush up at the crack of dawn carrying one of those one man band things. You’re not listening to a word we say, are you. Just take a look at this.

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What do you think of Quiffy McQuiffeson then?

You like, or are you screaming “GET YOUR HANDS OFF THOSE FUTHA MUFFING CURLS”?

PS. Grimmy looks cute when he sleeps.

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What do you think?