Who is Zayn Malik? Billboard asked loads of people in Times Square

Somebody legit thinks he's 'apple pie.' Excuse moi?

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If you don't know who Zayn Malik is, may we kindly ask you to GTFO? Or, alternatively, stay here on Sugarscape and EDUCATE YORUSELF DAMNIT. In summary he left One Direction last year, just turned 23 and no, he doesn't really speak to them any more. It's sad.

ANYWAY it turns out there *are* some people out there roaming this planet who don't know who Zayn is. We're not entirely sure how that's even possible, but Billboard's latest little experiment proves it. They hit New York's Times Square with a film crew to ask loads of random human beings to identify el Maliko with some, um, interesting results.

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Interesting meaning one guy thought he was 'apple pie.' WHAT DOES THAT EVEN MEAN?

Zayn Malik
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The idea was simple: woman employed by those lovely people over at Billboard - the magazine of which Zayn's pretty face is plastered all over the cover rn - goes out on the streets to ask the general public who the former One Direction fella is. They must know, right? Like, they have to? It's impossible not to.

Or is it? Let's find out:

Jesus Christ.

What d'ya make of that, eh? Can't Adam and Eve it? Give us a tweet over @sugarscape or drop a comment in the box below, pretty please and ta very much. Byeeee.

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