Not the usual white powder the celebs like to go for...
Kim Kardashian got a nasty - and a bit strange - shock last night, when she was pelted with flour at the launch of her fragrance True Reflection.
Some of the more cynical of us would suggest that it could have been a publicity stunt to get the name of Kim's perfume - and the fact that she has a perfume coming out, into the press.
Others could say that there are a lot of people out there who don't like Kim Kardashian, and might strongly feel that she deserves a bg o'flour to the face.
The rest of us will just laugh. Throwing flour at someone may not be big or clever, but when it's at a celebrity, it is a bit funny.