and simon cowell bloody loves it! Creepy.
The latest development in the Niall Horan and Demi Lovato rumour-athon has both tugged at our fragile heartstrings, and made us feel creeped out and a bit sick.
We'll let you guess which emotion applies to which bit of the tale.
Apparently, Niall and Demi are now texting each other every day, and Simon Cowell is all for it - according to heat magazine.
A source has claimed that Niall's "totally besotted" with Demi.
"He's very keen. He's been sending her flowers. She thinkg he's really cute. She can't wait to get to know him properly when he's finished with the One Direction tour at the beginning of July."
Hopefully that means they'll pose for some actual pictures together so we don't keep having to crop-and-stick our lives away.
"Demi's being spurred on by Simon, who finds the whole thing very amusing," the source adds.
"He's also adoring the publicity it's giving both his band and The X Factor, it's a win-win."
It's all very nice if Niall and Demi are getting extra-friendly with each other, but we can't help but imagine a leering Simon Cowell peering over Demi's shoulder as she texts, rubbing his hands together and urging her to send a nipple-shot.