Could K-Stew be fashion's new 'IT' girl?
Kristen Stewart has been announced as the new face of Balenciaga perfume.
The Twilight starlet is set to front the ads for the brand’s latest yet unnamed fragrance for women, in what will be her first major fashion campaign.
It was only a matter of time until K-Stew stepped into the fashion world and we’re very excited for this collab, which is expected to launch this autumn.
Kristen told WWD about the partnership: “Balenciaga has always stood out to me. Even when I first began to consider fashion, and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now.
“The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable,” she added.
Balenciaga’s Creative Director, Nicolas Ghesquière said Kristen was the muse for the new scent: “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.
“In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
K-Stew also said she’s taking a bit of time to relax this year: “My horizon is clear as of now (except for this!) in terms of new projects, which feels incredible.”
We can wait to smell the new scent!
Are you excited to the Kristen and Balenciaga’s perfume?