Stavros Flatley will be worried
The most relevant and relatable rap artist of all time, Mr Zip, has been approached by a lost key/phone finder gadget company to become the new face of the brand after just one audition on Britain's Got Talent 2012.
He's been asked by a company called Zomm to front their promo campaign for a wireless / bluetooth gadget that sounds like it's from the future, that can help you find your keys or phone.
Kind of sounds like it would put Mr Zip out of a job by it's mere existence, but maybe he could rap about other important issues instead.
There's a definite gap in the market for some "crap I've got no clean socks" tunes.
Any other suggestions?
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Alesha Dixon in Twitter row with BGT contestant
Pic: ITV press