Don't worry all One Night Only fans... he's not leaving the band!

The gorgeous George has been snapped up by British high end designer, Burberry, as the face of the new fragrance Beat. (Well the name makes sense doesn't it!)

Check him out here with the other models...

Burberry Creative Director Christopher Bailey was the man behind finding the hottie. George said: "He found our band online and really liked my look... I've shot one campaign for The Beat and we have another campaign in the pipeline. It's crazy because I'm from the countryside up North."

What do you reckon? Do you love George's model look or do you think he should stick to the singing? Let us know in the comments...