Rihanna's new single We Found Love (featuring Calvin Harris) has been given its first plays today, kicking off her crazy new UNLOCKED campaign, where she gets her Facebook and Twitter fans to all attack her online resources together to unlock content from her new album. Geddit?

We heard the track when it had its radio play, and it was pretty different to a Rihanna song, but pretty similar to a Calvin Harris song; it was an uptempo dance number that you'd expect to hear 'in the club' and other such dancey places.

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She's also hinted that the new album will feature some drum and bass... ooh.

Anyways, here's the artwork. On anyone else this would be a pretty odd look but Rihanna somehow makes a denim overload look good.

Her new album will be released on November 21st, just about an exact year since the release of LOUD - what a frickin' year it's been for Rihanna too.

Oh, and she's also on tour in the UK from the end of this week - are you going to catch her live?

Rihanna is the best big sister EVER

Rihanna gets a new - dated - waxwork. Awkward.

Rihanna on her style and clothes choices

What do you think?