No, not the beloved orange beanie - although we imagine TOB is whispering words of comfort into his sexy little ears right now - we're actually talking about One Direction making a load more dosh.
Ticket selling website Seatwave say they have noticed a 50 per cent rise in ticket sales for the lads upcoming 2013 world tour since Haylor became history.
Yeah, we didn't realise it wasn't all sold out either. QUICK, SOMEBODY PASS US OUR DEBIT CARD.
No such luck for Taylor though - the same website claims that sales for Swizzle's Red tour have done the opposite, and actually fallen since she became single once more.
Coincidence? Or perhaps 1D fans were simply snapping up tickets in the hope they'd catch a glimpse of the curly-haired love bot watching his missus from the side of the stage.
Possibly while doing this.
Seatwave have a different theory: "1D and Taylor Swift are two of the most popular acts in the world and they’re consistently among our best-sellers," said spokesperson Louise Mullock.
"However, the adulation received by 1D is one of a kind, and the boys’ fans are famously protective. Since many of Taylor’s fans are also 1D fans, she may have bitten off more than she can chew by dividing their loyalties."