Album review: Fifth Harmony - 7/27

SPOILER: It's pretty great

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What's the story?

As much as we love Fifth Harmony, it's safe to say they've been experiencing a bit of an identity crisis over the past four years. No shade, like; it's been fun to watch. From the X Factor days of LYLAS and 1432 through to the bubblegum beats of Better Together and their reinvention with Reflection, the girls' career up to now's been a bumpy ride. But, when 'Worth It' deservedly smashed worldwide, something clicked. All that hard work 5H put in to go from telly talent show wannabes to one of the biggest girl groups on the globe finally paid off. People sat up and listened.

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This week Dinah Jane, Ally Brooke, Normani, Lauren and Camila release their second proper studio album 7/27 off the back of their biggest hit yet ('Work From Home,' duh); and since we've been heavily invested since that 'Impossible' audition we couldn't be more excited to get our earholes around it.

Let's see what all the fuss is about, shall we?

How does the album pan out?

Oh honeybunch, you thought Reflection was good? This one's some next level ish. Don't get us wrong, the girls' debut was basically our soundtrack to 2015; but by Reflection's the Stereo Kicks to 7/27's One Direction.

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With this record, Fifth Harmony have found that signature sound they've been looking for since the 'Miss Movin' On' days. There's growth, there's progression in the production and it's confident af without being try-hard. It feels natural. It's the level they've been striving for.

It sort of goes without saying that the girls have vocals for days, and this time round they've found a selection of songs so strong any one of 'em could smash.

Tracks most likely to top the charts:

Er, where do we even start? The album kicks off with balls-to-the-effing-wall girl power anthem 'That's My Girl' with it's euphoric 'OH OH's and a nod to Destiny's Child's anti-misogynistic mantra. This one's gotta be a future single. Think Little Mix's 'Salute' meets 'Worth It' meets absolute audible bliss, basically.

'The Life' is super cute and fun and the fact it was an instant grat track doesn't mean it couldn't be huge further down the line ('Worth It,' anyone?); but our initial standouts are 'I Lied' with its jaunty little Diplo and Skrillex-esque production ticks and Justin Tranter-penned bonus track 'Dope.' That 'I don't know what else to say but you're pretty fucking dope' lyric, though <3

Elsewhere we'd be lying if we said we haven't bopped about to Missy Elliott collab 'Not That Kinda Girl' which sounds like it could've been lifted straight off Janet Jackson's Rhythm Nation album and shed a tear to 'No Way.'

Oh also SIDENOTE: Lauren shines on this album. For real.

We'd listen to it...

Every second of every day until the day we die. Or at least until 5H3 comes out.

After listening to it we felt like...

This, basically.

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Final verdict:

5 1
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Five shiny stars.

We've stanned these girls ever since Camila Cabello admitted all she did was 'sing karaoke and watch One Direction videos' (aka before they were even formed) and we feel so, like, proud they've come this far.

7/27 should cement Fifth Harmony as the biggest girl band in the world alongside Little Mix (we adore 'em both, that's very much allowed) and take them from 'that lot who did 'Worth It'' to proper household names.

7/27 is released on Friday May 27th. Go get it after you've given us a tweet @sugarscape and checked us out on Facebook, yeah?

RELATED STORIES:

Fifth Harmony
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